"FCB's full-contact approach to new business and their commitment to complete engagement with consumer and client is immensely appealing to me, and one of the biggest reasons I joined the company," said Rutstein.
FCB's consumer healthcare business includes Roche, Merck, Abbott, Medimmune, Eli Lilly, Alcon and Reliant
Foote Cone & Belding said it has hired Mike Rutstein to run its consumer healthcare practice here, effective immediately.
Rutstein, 36, replaces Rob Peterson, who left the agency in September, as evp, account management for consumer healthcare at FCB in New York. Rutstein reports to Steve Centrillo, president and CEO of the office.
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